With the massive increase in participation from everyday people in online marketplaces such as Amazon and Walmart, direct sellers are scrambling to prevent the unauthorized sale of their products online.

The life of the QR (Quick Response) code has been a rollercoaster. Originally used to track vehicle parts for automotive manufacturing in the 1990s, they didn’t pop into the mainstream until the 2010s when camera-equipped mobile phones gained popularity. QR codes found a new role in linking physical objects with online information.

Taking a brand international is a big step for any company. New markets mean new customers, expanded audiences and unique opportunities to try out products that might not be a fit for the original hometown fans. Not to mention, exposure to new cultures and ways of life can be inspirational for product development teams eager to serve the needs and wants of new demographics. Gaining ground internationally can add revenue and stockholder value and build traction abroad that can bolster the domestic team when sales at home turn stagnant.

L’BRI PURE n’ NATURAL announced the launch of a rebrand as part of its 25th anniversary celebration. This new brand messaging emphasizes the company’s foundation of being committed to delivering real results with its products and a genuine business opportunity to its thousands of independent consultants. 

Young Living Essential Oils, along with its philanthropic arm the D. Gary Young, Young Living Foundation, is working to address, mitigate and prevent the risk of modern slavery and labor trafficking through a partnership with Hope for Justice through the Slave-Free Alliance. Young Living is donating $10,000 to Hope for Justice as part of an Anti-Slavery Week campaign and to help spread awareness about the signs of modern slavery, while also sharing how businesses can safeguard their own supply chains from these abhorrent labor conditions.

Plexus Worldwide has entered into a strategic partnership with Junior Achievement of Arizona in a three-year effort to educate children about entrepreneurship and financial literacy.

USANA Health Sciences is now the Official Supplement Supplier of the USA Bobsled/Skeleton (USABS) team.   “We are thrilled to be partnering with USABS and its tremendous athletes this season, and supporting them and their nutritional needs moving forward,” said Dan Macuga, USANA Chief Communications and Marketing Officer. “USANA prides itself on supporting elite athletes […]

LifeVantage Corporation hosted its annual Global Convention in San Antonio, Texas, welcoming more than 2,000 consultants from around the world. The event offered recognition, product reveals and consultant trainings as well as announcements about new promotions, sales incentives and business tools.

4Life’s Transfer Factor Plus Tri-Factor Formula has been contents certified by the NSF, a product testing, inspection and third-party certification organization. This recognition symbolizes that the product has met strict standards for public health protection and that it has been impartially reviewed and contains verifiable label claims.

Southwestern Family of Companies announced it will be spinning off a selection of its imprints to Capen Publishing Company. Since 1865, SWFC has been actively engaged in the publishing business, particularly cookbooks, but the company’s imprints Favorite Recipes Press, Quail Ridge Press, Beckon Books, Blue Sneaker Press, Greenwich Publishing, and Historic Hospitality Books will now be under the leadership of Chris Capen, who has served as president of Southwestern Publishing House since 2016.

Partner.Co Chief Executive Officer Darren Zobrist and Chief Brand Partner Officer John Wadsworth were honored at the 2023 Globee Awards, a platform for acknowledging exemplary leadership in the business world.

QuiAri announced its official expansion into Indonesia this morning. The company received its MLM license to operate in the country three weeks ago, and described its quick movements as “an aggressive timeline” in response to positive responses to its pre-marketing efforts.