LR Health & Beauty SE announced that Jörg Körfer has been named Chief Executive Officer. Körfer brings extensive global direct sales experience and has served in senior executive roles for two decades with large, global brands.

The company stated that LR is ideally positioned to enter its next phase of growth thanks to the leadership of Dr. Laabs, and that its Supervisory Board is “confident that Mr. Körfer is the right successor to LR to continue the success story started by Dr Laabs and his team.”

Dr. Andreas Laabs and Andreas Grootz will now exit the company by mutual agreement at the end of this month. The company said it is “exploring options for another complementary member of the Management Board.”