New U Life announced that Fernando Caballero has been appointed Head of North America Sales. Caballero has more than two decades of industry experience and is known for his ability to elevate field performance as well as expand market presence and foster collaborative cultures.

Caballero will now help lead the company’s North America sales strategy, strengthen communication pathways, improve distributor development, deepen field alignment and serve to create long-term stability in the US and Canada.

“Fernando brings experience, heart and a genuine passion for developing people,” said Alexy Goldstein, New U Life CEO. “His leadership perfectly supports the direction we are heading and the  community we are working to strengthen across North America.”