Amway is strengthening its presence in the health and wellness sector of China through its Science and Health Promotion Education Base in Hangzhou, Zhejiang Province. Through a series of exhibitions and lectures, Amway will seek to promote health and wellbeing among citizens, following a year of health uncertainty induced by the pandemic and an unusually high demand on the country’s healthcare system.
“In order to achieve the vision laid out by the Healthy China 2030 Action Plan, participation from all sectors of society is crucial to popularizing comprehensive healthy living, strengthening health education and improving the physical wellbeing of every member of the society,” said Director of the Nutrition Society of Zhejiang Province and deputy director of the Zhejiang Province Branch of the Chinese Preventive Medicine Association Zhu Shankuan.
Amway’s initiative will be sponsored by the China Center for Health Education with support from the National Institute for Nutrition and Health and the Chinese Nutrition Society. Amway will also host training and brand experience centers in Hangzhou that will attract customers with an array of offerings, including cooking and body-building sessions.
“Amway has a deep understanding of nutritional supplements, healthcare and wellbeing, which has laid a foundation for our expansion into the healthcare and wellbeing segment,” said Amway China President Yu Fang. “It’s an unprecedented opportunity for us. We have a complete operation system in China, including production sites, research and development, and a technology innovation center, and we have put our most important resources in China with high expectations for future growth potential here.”