On World Health Day, Amway India collaborated with its NGO partner SRF Foundation to bring together policy experts and industry leaders in a webinar focused on improving malnutrition in children. Together on a virtual platform, they discussed the challenges and opportunities ahead for improving nutrition and health for children, especially those under the age of five.
In a National Family Health Survey, approximately 80% of India’s states and Union Territories have recorded an alarming rise in childhood malnutrition.
“The WHO theme of World Health Day 2021, of building a fairer, healthier world is a clarion call to strengthen action in the best possible way to make lives healthier and better for every child in the country,” said Ajay Khanna, Chief Marketing Officer Amway India. “Amway India is one of the foremost proponents of holistic nutrition and wellness. With our vision of helping people live better, healthier lives, we endeavor to make a tangible societal impact through multiple social initiatives. Aligned with Government of India’s National Nutrition Mission, Amway had introduced its globally acclaimed campaign, Power of 5 aimed to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral shift among mothers and communities at large. Leveraging the success of our pilot project in Kirari village, New Delhi, we are launching the second phase of this project with SRF Foundation in Nuh district, Haryana. Under this two-year program, we intend to benefit over 51,000 people including 15,000 children in the age group of 0-8 years. I truly believe that with similar meaningful partnerships and collaborations, we can achieve the vision of a healthy India.”
The Power of 5 was launched by Amway as a pilot program in India in collaboration with MAMTA HIMC to educate the caregivers of young children about hygiene, growth monitoring, dietary diversity, nutrition and more.
“Despite significant economic growth, India still bears an unacceptably high burden of malnourished children,” said Dr. Y. Suresh Reddy, Director of the SRF Foundation. “We are focused on channeling our efforts to support and help as many children as we can. With this collaboration with Amway India, we have initiated the process of spreading awareness at the grassroots level regarding basic nutritional and hygiene practices. We are thankful to the team at Amway India for their unwavering support.”