Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced Raúl del Villar has been named Chief Financial Officer. Recently, del Villar served as Vice President and Corporate CFO for a multinational consumer company and has experience leading public and international debt issuances and enhancing financial reporting standards to meet global exchange requirements.

“Raúl brings deep financial expertise and strong track record operating across complex, multi-market organizations,” said Andrés Campos, BeFra President and Chief Executive Officer. “As we continue to progress towards becoming a larger, more global, and diverse company, his experience and leadership will be instrumental to support our current and future growth strategy.”