Anovité announced Rod Larsen has been named Chief Operating Officer. Larsen has almost three decades of executive leadership and entrepreneurial experience across the categories of e-commerce, telecommunications, wellness, manufacturing, consumer products and international operations. Larsen brings expertise in international expansion, manufacturing coordination, operational scaling, logistics, strategic partnerships and worldwide field development.

Anovité stated that Larsen’s appointment reinforces the company’s commitment to operational excellence, global scalability and its long-term growth strategy.

“The growth happening right now is real, the leadership being assembled is world-class and the infrastructure being built behind the scenes is designed for longevity,” said Dr. Anthony Kleinsmith, Anovité CEO, Founder and Formulator. “Rod’s experience makes him an enormous asset not only for where we are today, but for where we’re headed globally over the next several years.”