SoulLife has appointed Michael Cody as Chief Executive Officer. Cody has more than three decades of experience in the direct selling industry and the nutrition, wellness and financial services sectors. In this new role, Cody will lead the company’s expansion into the US and additional global markets, building the regulatory, manufacturing and go-to-market infrastructure necessary to bring the company’s product line into the US market and beyond.

“Michael is exactly the kind of leader who can give what we’ve built the structure to scale without losing what makes it work,” said Jeff Martin, SoulLife Founder and Chief Operating Officer. “That combination of discipline and real belief in the mission is rare and it’s exactly what this next phase needs.”

Cody is the founder of DirectPros, a direct selling consulting practice within The Tectonic Group, and has served as a senior executive within in relationship economy brand leaders. He cited SoulLife’s products, rare ingredient quality and formulation as the deciding factors that led him to join the company as CEO.

“Bringing on a leader with Michael’s track record was a priority as we prepared for this next phase,” said Jordan Fillion, SoulLife Co-Founder. “He knows how to build the infrastructure a company needs to grow credibly, with the field, with our partners and with our customers. We’re excited to have him leading the charge into the US and beyond.”