AdvoCare announced Kyle Billingsley has been named Chief Financial Officer. Billingsley brings more than two decades of experience across finance and operations in the consumer products and retail sectors, with an expertise in leading operational transformations and driving market growth.

Billingsley has held a number of executive roles within well-known companies and has experience overseeing a number of departments, including Human Resources, IT, Manufacturing and Distribution, which the company says will bring a “highly operational perspective” to his new role.

“Kyle has a proven ability to elevate performance, build strong teams and drive meaningful results,” said Christina Helwig, AdvoCare CEO. “His leadership will be essential as we continue to innovate, strengthen our operations and position AdvoCare for long‑term success.”