Amway served as the exclusive sponsor of the Global Wellness Summit (GWS) Future of Wellness report for the second consecutive year. The GWS organization, which Amway also sponsors, gathers leaders and visionaries to “positively shape the future” of the global wellness economy.
Each year, the report offers a detailed forecast of trends that will impact the health and wellness category in the coming year. This year, the report’s findings identified a strong preference for wellness tools that support real life ideals, with an emphasis on a human, inclusive and resilient vision of wellbeing. This is in contrast to one-size-fits-all solutions or narrow health-related performance metrics of previous product generations.
“Each year, the Future of Wellness report delivers essential insights into the forces reshaping the global wellness landscape,” said Melodie Nakhle, Amway Chief Marketing Officer. “As the exclusive sponsor, we remain committed to advancing credible, science-driven innovation that helps people lead better, more vibrant lives. This research strengthens our ability to deliver meaningful solutions for communities around the world.”
Amway stated that three of the report’s trend themes were particularly relevant to its own product portfolio and brand, including:
- The Year of Women – industries are abandoning the one-size-fits-all biology and behavior template to reflect women’s distinct health needs, life stages and economic power
- Longevity Expands in New Directions – aging populations are moving longevity-centered treatments from clinics into daily habits in the home, reshaping how long and how well people live
- An Over-Optimization Pushback – consumers are pushing back against hyper-tracked, high-pressure wellness models in favor of products that deliver human experiences honoring the emotional, sensory, social and imperfect nature of humanity
Amway sees the GWS insights as “keenly valuable” and plans to leverage science to respond to consumer interests with products and personalized solutions.
