4Life announced Maria Fernada Piedra Martinez has been appointed General Manager of Ecuador. Martinez joined 4Life in 2014 and has served in a variety of roles within finance, marketing, events and recognition, and human resources.

“Maria Fernanda arrives to this position after more than a decade of proving herself across many disciplines that will now dovetail into her responsibilities as our new general manager of Ecuador,” said Preston Richards, 4Life Chief Sales Officer. “I’m confident she will carry forward the good work of our late friend, colleague, and general manager of the country, Alejandro Garcia.”