Sunrider International announced Saeheon Kim has been promoted to Vice President of Operations, North America, Korea, and EMEA Region. Kim’s appointment is part of a strategic reorganization designed to strengthen regional leadership, optimize resource allocation and support the company’s long-term growth globally.

Kim brings decades of global leadership experience across Asia, Europe and North America and has an extensive background in the direct selling industry. Kim joined Sunrider in the Korea office and has overseen complex, multi-market operations and supported country leadership teams and organizations through periods of transformation and growth.

“I am deeply honored by the trust Sunrider has placed in me with this expanded responsibility,” Kim said. “Sunrider has always been a company built on people, purpose and long-term vision, and I am grateful to work alongside such dedicated teams and leaders across North America, Korea and EMEA. Together, we will continue to strengthen our operations, support our field leaders and create an environment where entrepreneurs can grow with confidence and clarity. I look forward to building the next chapter of sustainable growth together.”