USANA Health Sciences, Inc. announced it has extended its partnership of the Jamaican Bobsleigh and Skeleton Federation (JBSF) for two additional Olympic cycles. Through this partnership, USANA will continue to provide nutritional products to support the team’s training and performance and the USANA logo will be featured on the team’s bobsled, helmets and racing suits.
“At the highest level, every detail matters,” said Todd Hays, Jamaica Bobsled team head coach. “The rigors of the sport demand not only relentless training and mental resilience, but also precise, science-backed nutrition. It’s the fuel that powers peak performance, accelerates recovery and gives athletes the edge when it matters most.”
USANA’s sponsorship of the Jamaican Bobsled Team began in early 2024 and the JBSF earned its first-ever gold medal at an international event last month at the North American Cup in Whistler, Canada.
“I am beyond excited to see our partnership with the JBSF extended,” said Brent Neidig, USANA Chief Commercial Officer. “This collaboration reflects USANA’s commitment to supporting dedicated, high-performing athletes across all disciplines. The JBSF exemplifies perseverance, discipline and a drive for excellence—values that align closely with our own. We are proud to provide the team with the trusted nutrition they need as they prepare for the upcoming Olympic Games, and we look forward to supporting their continued success in the years ahead.”
