Regal Ware announced the appointment of Greg Windfeldt and Dan Hess to its board of directors. Gene Windfeldt, Greg’s father, will now step down from his role as a board member.

“We are incredibly grateful to Gene for his service to Regal Ware,” said Ryan Reigle, Regal Ware Chairman and CEO. “His wisdom, guidance, and dedication have made a meaningful impact on our organization. Gene’s long and distinguished career in the direct sales industry brought tremendous credibility to our board. His mentorship and counsel, particularly in support of Saladmaster, have left a lasting mark on our company and our people.”

Greg Windfeldt is the President and CEO of Preferred Credit Inc., a financing partner well-established within the direct selling industry, and brings more than two decades of experience in finance and executive leadership to the role. His perspective and financial insight is expected to strengthen Regal Ware’s dealer ecosystem and consumer affordability as the company grows.

Dan Hess brings expertise leading global product, analytics and platform organizations across technology, retail and media sectors. He is known for his ability to drive innovation and scalable solutions and will now help modernize decision-making, content delivery and information flows between Regal Ware, its dealers, retail partners and consumers.

“We’re grateful to Gene Windfeldt for his dedicated service, and we’re excited to welcome Greg and Dan as we continue to grow our family of brands and manufacturing capabilities,” Reigle said. “Greg and Dan bring complementary strengths that align with where Regal Ware is headed. Greg with deep financial and direct-selling channel acumen; Dan with a track record building data-driven platforms. On the demand side, we’re seeing healthy growth in both direct selling and retail. On the supply side, SynergyOps is investing so that channel growth we are experiencing from direct selling and retail partners can be met. This is about scaling responsibly; better data, stronger dealer economies, and US-made quality for our partners and customers.”