Oriflame announced Orkun Gül has been named Chief Commercial Officer and is now a member of the company’s Global Leadership Team. Gül brings more than two decades of experience across FMCG and the direct selling industry and expertise in building strong, people-powered commercial models. In previous senior leadership roles, he has led successful market growth across Europe, the Middle East, Africa and APAC, and served as President of the Turkey Direct Selling Association where he championed ethical and sustainable network marketing.

Gül will now work to strengthen Oriflame’s global direct selling model, accelerate growth and support the company’s more than three million distributors around the world.