LifeVantage Corporation has appointed Terrence Moorehead as Chief Executive Officer. Moorehead brings more than 25 years of executive and leadership experience in both the direct selling and consumer goods industries, with expertise in revitalizing brands, accelerating customer growth and delivering sustained financial performance.

“Terrence has an outstanding track record of driving growth and scaling leading, global health and wellness brands and we are thrilled to welcome him as our next CEO,” said Raymond Greer, LifeVantage Chairman of the Board. “Following a comprehensive search process, the board unanimously concluded that Terrence’s proven ability to lead transformations and his extensive experience in sales, marketing and finance make him the best choice for the company and its stockholders, to guide LifeVantage in its next exciting chapter.”

Moorehead succeeds Steve Fife, who announced his retirement to take effect on April 30, 2026. The board has appointed current director Michael Beindorff as Interim CEO, along with Executive Advisors Kristen Cunningham, Chief Sales Officer, and Carl Aure, Chief Financial Officer, to lead the company until Moorehead assumes the role of CEO.

“I’m honored to join LifeVantage at this pivotal moment,” Moorehead said. “The company’s uniquely differentiated science-backed products, passionate consultant community and dedicated employees create a powerful foundation for the future. I see tremendous potential to further leverage the strong brand position and capabilities and am excited to work alongside the board and our entire team to sharpen our strategy, drive sustainable growth and deliver meaningful value for our stockholders.”