Seldia, the European direct selling association, hosted its 9th European Direct Selling Conference for two days of educational sessions, workshops and networking opportunities. This year, the conference included the Astra Awards Ceremony, which honors leading direct selling companies and direct selling associations for their exceptional contributions in the categories of positive impact, continued education and upskilling, and communication and outreach.
Award winners included:
- Positive Impact Award: Amway
Finalists: Avon, Lifeplus International, Nu Skin - Continued Education and Upskilling Award: Avon
Finalist: Mary Kay - Communication and Outreach Award: The Baltic DSAs
Finalists: Avedisco Italian DSA, Fédération de la Vente Directe
Seldia Chairperson Beatrice Nelson-Beer delivered the opening keynote, sharing her strategic vision for the future of direct selling in Europe.
“The conference provided an invaluable opportunity for industry leaders, members, and advocates to unite in shaping the future of direct selling,” Nelson-Beer said. “It is crucial that we continue to drive innovation, strengthen the sector for long-term growth, and evolve to ensure a thriving industry across Europe and beyond.”
Isabelle Pérignon, Director for Consumers in the Directorate-General Justice and Consumers at the European Commission provided insights into the EU Commission’s plans to bring clarity and legal certainty to influencer marketing within the existing regulatory framework.
“The success of the 9th European Direct Selling Conference reaffirms Seldia’s commitment to driving the industry forward through collaboration, innovation, and strategic dialogue,” said Imelda Vital, Seldia Executive Director. “As the direct selling sector continues to evolve, Seldia remains dedicated to advocating for a sustainable and progressive industry across Europe.”
