Imelda Vital, Executive Director of Seldia, the European Direct Selling Association (DSA), passed away. Vital dedicated her career to the direct selling industry for more than three decades and was a proud champion of the channel, spending 25 years leading European Government Affairs for Amway and serving on the boards of many DSAs and trade associations throughout her career.

Seldia, the European direct selling association, hosted its 9th European Direct Selling Conference for two days of educational sessions, workshops and networking opportunities. This year, the conference included the Astra Awards Ceremony, which honors leading direct selling companies and direct selling associations for their exceptional contributions in the categories of positive impact, continued education and upskilling, and communication and outreach.