USANA Health Sciences, Inc. announced its financial results for the second quarter of 2026. Net sales during the quarter were $223 million, compared to $236 million in Q2 2025. Net loss during the quarter was $21.4 million with an adjusted EBITDA of $27.8 million. The number of core nutritional active customers was 384,000, down from 418,000 in the same period last year, while Hiya active monthly subscribers fell to 166,000 from 200,400.
“Our consolidated second quarter results reflect mixed performance as the Core Nutritional business delivered results generally in line with our expectations, while our ventures businesses performed below expectations,” said Kevin Guest, USANA Chairman and Chief Executive Officer. “Specifically, Hiya continued to experience a challenging digital marketing environment, which pressured topline performance, subscriber growth and margins. Additionally, Rise Wellness experienced a packaging-related disruption that impacted its commercial execution during the quarter. While we believe that these challenges for Hiya and Rise are temporary, and both companies remain well positioned to execute their growth strategies, we now expect net sales for these businesses during the full year to be below our prior expectations and are updating our outlook accordingly. We remain confident in USANA’s strategic transformation from a single-channel direct sales business into a diversified, omnichannel health and wellness company built on consumer acquisition and loyalty. We are continuing to evolve our Brand Partner incentive plan, accelerate product innovation and modernize our technology infrastructure. We remain confident that these initiatives will lead to long-term sustainable growth.”
Net sales of the company’s core nutritional segment fell 6% sequentially and 4% year-over-year, with all markets showing decreased sales. Rise Wellness posted $3 million in net sales, a 75% decrease sequentially but a 40% growth rate year-over-year.
“Hiya’s talented management team continues to embrace the opportunity to leverage their brand across additional channels to reach a broader consumer base, while continuing to build on strong performance at a major national retailer, early-stage international expansion and encouraging momentum in additional e-commerce channels. Rise Wellness’ high growth protein beverage brand, Protein Pop, is just a year old, and continues to attract new retailers, expand its presence with existing retailers and create the foundation for an exciting and expanded product pipeline. We recognize this progress will not always be linear quarter to quarter, and as we manage the business with that expectation in mind, our focus remains on building long-term loyalty from the consumers and Brand Partners who depend on our brands.”
