Nu Skin Enterprises Inc. announced its financial results for the third quarter of 2025. Revenue during the quarter was $364.2 million, down from $430.1 million in the third quarter of 2024. While this total represents a 15.3% decline (11.5% when excluding 2024 Mavely revenue), the results were in line with earlier guidance. Gross margin during the quarter remained relatively stable at 70.5%, compared to 70.1% in the same period of 2024, which the company attributes to operational discipline and further expansion of its net cash position.
“We are pleased with our third quarter results, which were in line with expectations, as we continue to navigate a challenging macro environment while preparing for the introduction of our intelligent wellness platform,” said Ryan Napierski, Nu Skin President and CEO. “Our Latin America region once again delivered strong, double-digit year-over-year growth, and we’re encouraged by positive trends such as sequential growth in several of our reporting segments. Through disciplined execution and operational efficiency, we delivered earnings per share at the high end of our guidance range.”
Fourth quarter guidance now includes revenue between $365 million to $400 million, with full-year 2025 revenue expected between $1.48 billion to $1.51 billion.
“As we look ahead, there is growing excitement and energy for the upcoming launch of our Prysm iO intelligent wellness platform and our expansion into India – two pivotal milestones that will accelerate our vision to become the world’s leading intelligent beauty and wellness company,” Napierski said. “Our leaders are eager to begin building with Prysm iO with a limited sales leader preview in late Q4 followed by broader sales leader availability and a full consumer launch in 2026. We believe our AI-powered wellness assessment platform will stimulate growth in our nutritional supplements business by providing personalized product recommendations and subscriptions to drive customer lifetime value. We are also preparing for pre-market opening activities in India this month as we build sales momentum ahead of a formal launch in the second half of 2026. We believe these initiatives will lead to a renewed era of growth and shareholder value for Nu Skin.”
