The German Direct Selling Association (Bundesverband Direktvertrieb Deutschland e.V.), or BDD, hosted its Direct Sales Congress Germany 2025. The two-day event welcomed new members, delivered educational presentations and celebrated award winners.
The BDD Company Awards honored member companies in a number of capacities.
Large company awards included:
- 1st place: HYLA
- 2nd place: RINGANA
- 3rd place: PM-International
Medium-sized company awards included:
- 1st place: LichtBlick
- 2nd place: lekker
- 3rd place: Telecolumbus/PΫUR
Small company awards included:
- 1st place: BSH Hausgeräte
- 2nd place: badenova
- 3rd place: EWE Direkt
The BDD Innovation Award 2025 was presented to:
- Mary Kay – AI project “Foundation Matching Tool – AI meets beauty”
The BDD Sustainability Award 2025 was presented to:
- RINGANA – “Charge & Change” mobility concept
Professor Dr. Florian Kraus from the University of Mannheim also shared the German direct selling market study “Situation of the Direct Selling Industry in Germany 2025.”
The 2026 Direct Sales Congress will take place on October 5 and 6, 2026 in Potsdam.
