The German Direct Selling Association (Bundesverband Direktvertrieb Deutschland e. V. – BDD) published its 2026 market study evaluating the state of direct selling in Germany. German direct sellers reported confidence in the channel, with participants in the study expecting a 3.7% growth rate in their annual sales.

The German Direct Selling Association hosted its Direct Sales Congress Germany 2025. The two-day event welcomed new members, delivered educational presentations and celebrated award winners.

Germany continues to hold its position as the most robust direct selling market in Europe, with steady growth, legal clarity and a consumer base that remains highly receptive to the channel. For international companies seeking to expand within the EU, Germany offers a compelling mix of market scale, strategic location and infrastructure.