Natura announced its financial results for the second quarter of 2025. Net income reached $81 million in Latin America. However, when considering Avon’s operations outside Latin America, that number fell to $35 million. Natura Brazil’s performance, which saw a 10.3% boost, drove the company’s net revenue to a positive 5.5% in constant currency (with the exclusion of Argentina), but was offset by Avon’s performance in Brazil, which was down 12.9%. Greater efficiency in markets where the integration with Avon is more mature helped improve the company’s gross margin by 80 bps.
Latin American operations during the first half of the year generated $75 million in cash, which the company was pleased with given that the seasonality of this period typically demands cash consumption.
“We advanced our simplification and restructuring strategy, further strengthening our business fundamentals and leadership in Latin America,” said João Paulo Ferreira, Natura CEO. “Following a solid Q1-25, we delivered another quarter of healthy results. Revenue accelerated in our main market, Brazil, with the Natura brand outperforming the market despite the ongoing challenges still faced by the Avon brand. Looking ahead, even amid slowing consumption, we remain absolutely confident in our ability to deliver annual profitability growth.”
The company officially announced that Avon International and Avon in Central America are now classified as “assets held for sale” and stated there was a high possibility of the assets being negotiated within the next 12 months.
