Listen to this story starting at 25:49 on the new, revamped The DSN Podcast. Even when your day is packed, we make it easy to stay informed, engaged and one step ahead. Listen now or read below!
With 27 years in business and revenue growth for nearly all of them, L’BRI and the consistency its founders have demonstrated are worthy of headlines. But there’s so much more that Linda and Brian Kaminski bring to their business that deserves recognition. L’BRI isn’t just consistent in its growth but in the integrity of its leadership and continued innovation.
DSN is pleased to honor L’BRI with our Bravo Impact Award, which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence.
A Strong Foundation
Founded in 1998, L’BRI unites Linda and Brian’s names, but—more importantly—brings their decades of hard-earned experience and success in the direct sales industry to life. The couple spent over 20 years building vibrant direct selling businesses with companies that either closed their doors or floundered financially. While the couple believed in the promise of direct selling, prior experiences in the field left them feeling disillusioned.
By the 1990s, Linda and Brian had reinvented themselves in the industry one too many times and chose to walk away, but they could never quite shake the possibilities they’d seen. The dreams they’d built with other companies were too beautiful to abandon—they simply deserved a better, custom built home.
Armed with the wisdom gained from two decades of success and setbacks, the couple knew they had the experience and vision to create something entirely new. Risking it all, Linda and Brian leveraged everything they had to launch a company that represented what they knew consultants deserved.
They launched a company grounded in the power of aloe vera barbadensis miller—an ingredient known to help strengthen cellular integrity, increase collagen production and nourish the whole body with antioxidant benefits.
Today, L’BRI is home to a thriving nationwide network of consultants who share this aloe-inspired product portfolio that has grown to include a well-rounded assortment of skincare, hair and body care, anti-aging, sun protection, baby and wellness products.
Stability and Steadfastness
Rooted in the transparency and stability that Linda and Brian believed was possible for a direct selling company, L’BRI has steadily grown in both revenue and field numbers nearly every year since the company was born. L’BRI’s healthy, purpose-driven growth, steady leadership, powerful persistence and unprecedented resilience continue to attract consultants and customers that truly believe in the efficacy of the products and the mission of the company.
“We never aimed to be the biggest,” Brian shared. “We just wanted healthy, manageable, relatively low-stress growth and stability—for our customers who love the products, for the consultants and our leaders and our home office coworkers. It’s a big responsibility to take care of all of that, and we take it really seriously.”
Linda and Brian still understand what consultants are looking for, evolving and adapting the business to meet the changing needs of their field. They’ve invested millions to modernize their consultant systems and supercharge field success through training, resources and tools. Their product portfolio and warehousing system have seen significant investment as well, resulting in high reorder rates with less than a one percent return rate. Simply put, consultants and customers couldn’t be happier with L’BRI.
Built to Last and Room to Grow
The couple remain determined to stay one step ahead when it comes to servicing their growing field. The next chapter promises steadfast leadership combined with a modernized approach to selling.
With innovative platforms like Shopping LIVE, L’BRI consultants continue to benefit from the company’s field-first mindset. The platform offers a shoppable catalog and customer try-on tools, providing an enhanced, updated user experience that expands their customer base beyond their established party plan model. Additionally, the L’BRI Connect app offers marketing tools that maximize social selling opportunities and makes it easier than ever for consultants to follow up with prospects and customers alike.
Their consistent communication and steady direction have earned Linda and Brian the confidence, trust and buy-in of their consultants, which informs so much of how they lead. The vision they had all those years ago of a company where consultants felt valued has truly become a reality for them and a blessing to their field.
“You can’t lose the trust of the people,” Brian explained. “We’ve never done that. We’ve never lost the trust. They all believe in us and support us. They always support our decisions and the things we do. We define impact by applying integrity and excellence in the way we serve our consultants and our customers.”
Congratulations to Brian, Linda and the entire L’BRI team on their well-deserved Bravo Impact Award!
From the May/June 2025 issue of Direct Selling News magazine.
