Last year was an incredible one for the team at Immunotec—packed with significant growth, meaningful investments and advancements in technology. These milestones and the company’s influence within the industry capture the spirit of our Bravo Impact Award. This award honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence.
“Immunotec embodies impact in everything we do—whether it’s through our vision, products, team or giving back,” shared Mauricio Domenzain, Immunotec Chief Executive Officer. “We believe that happiness is a choice, and we’ve built a company that supports this belief.”
“Immunotec embodies impact in everything we do—whether it’s through our vision, products, team or giving back,” shared Mauricio Domenzain, Immunotec Chief Executive Officer. “We believe that happiness is a choice, and we’ve built a company that supports this belief.”
Since 1996, Immunotec has pioneered immune research, focusing on the impact of glutathione, the body’s “master antioxidant.” The company’s flagship product is Immunocal®, the only clinically proven, patented glutathione precursor that helps the body produce its most powerful antioxidant.
Guided by a motto of “One Box, One Purpose, One Life at a Time,” Mauricio and his team are reaching more people than ever, helping families regain their health and empowering individuals to build thriving businesses. Immunotec saw significant growth in 2024, with 38 percent more consultants (ImmunotecPros) joining the company and an 89 percent surge in customer growth.
“We’ve transformed millions of lives by providing a natural solution for better health from the inside out,” he said. “By strengthening immune function, Immunocal continues to redefine what’s possible with the power of natural supplementation. Every Immunocal box delivered represents a life touched; a step toward better wellness; and a growing network of people committed to making a difference.”
Connect and Empower
Mauricio has been actively transforming the culture of Immunotec since he joined the company in 2017, creating an environment where connection is everything. His optimism and positivity ripple throughout both corporate and field teams, engaging prospective consultants and inspiring rising leaders. Already this year, the company’s first quarter conventions sold out in under three days—another ripple from the huge consultant growth Immunotec experienced in 2024. The company’s most recent La Vida Immunotec incentive trip saw nearly 2,000 consultants celebrate their vibrant businesses. Forty percent of attendees were first-time qualifiers, highlighting Immunotec’s ability to attract and develop leaders worldwide.
“As a company, our commitment goes beyond products,” shared Mauricio. “We embody a culture of happiness and purpose. From our corporate team to our ImmunotecPros, we’ve built a culture where everyone feels connected, valued and empowered to grow. This approach has led us to create happier, healthier lives—one person at a time. More smiles, more energy, more longevity—driving a ripple effect of positive change that extends far beyond ourselves.”
That change is also being realized through Immunotec’s philanthropic initiatives, including its ImmunoKids Foundation, a non-profit organization founded in 2022 by the company and consultants tasked with empowering children facing illness and hardship. By partnering with organizations that serve immunocompromised or impoverished children worldwide, Immunotec is offering support where it’s needed most.
Invest and Accelerate
After a stellar 2024, Mauricio is eager for what lies ahead in 2025—the fruit of the investment and forward-thinking approach at the heart of Immunotec’s strategy. The team has invested more than $25 million in manufacturing and $6 million in technology, bringing the company’s commitment to innovation to life in meaningful ways. Its recently launched ImmunotecPro app was built from the ground up to give consultants full control over their businesses from wherever they choose to operate them.
“By future-proofing our business, we’re not only supporting the immediate success of our Pros and customers, but also laying the foundation for sustainable, long-term growth that will continue to drive impact for years to come,” he explained. “We’re committed to ensuring our Pros have the tools, resources and support they need to thrive—no matter where they are in the world—while delivering an exceptional experience for every customer we serve.”
ImmunotecPros are growing strong businesses with these tools and Mauricio’s optimistic outlook on the possibilities in North, South and Central America and Europe is infectious. The field is growing in new countries too, with recent launches in Germany, Austria, Switzerland and France. As Mauricio’s team accelerates this global expansion and strengthens Immunotec’s position in the glutathione space, the company’s impact is only expected to grow.
Congratulations to Mauricio and his team on their well-deserved Bravo Impact Award!
From the May/June 2025 issue of Direct Selling News magazine.
