Mary Kay Inc. announced it strategic expansion into Kyrgyzstan. The company’s operations will be managed from the Mary Kay Kazakhstan offices in Almaty to allow for seamless market integration and is part of the brand’s overall expansion strategy as it seeks to capitalize on the robust international growth experienced within the beauty and personal care market in recent years.
“I’m confident our expansion into Kyrgyzstan will inspire countless women to discover the transformative power of Mary Kay’s award-winning products and strengthen our position as the #1 Direct Selling Brand of Skin Care and Color Cosmetics in the World,” said Tara Eustace, President of Mary Kay Europe Region. “Mary Kay Ash often said we’re doing far more than just selling cosmetics—we’re changing lives. This belief is at the heart of everything we do, and I am excited to witness the incredible impact we will have on the women of Kyrgyzstan.”
