For the first time, Mary Kay Inc. held its US Leadership Conference in Fort Worth, Texas. Nearly 4,500 women attended the conference to receive continuing education, motivation and networking opportunities.
The event brought an estimated $6.7 million in direct spending to the city, generating approximately $277,000 in local tax revenues, booking more than 9,800 hotel room nights and supporting almost 1,500 local jobs.
“We’re thrilled to bring our US Leadership Conference to Fort Worth for the first time in our company’s history,” said Ryan Rogers, Mary Kay Chief Executive Officer and grandson of legendary founder Mary Kay Ash. “This marks a special milestone for us as we continue to celebrate our 60th anniversary. The event serves as a testament to the growth and leadership within our independent sales force.”