Oriflame announced a new collaborative agreement with Revieve, an enterprise-grade beauty and wellness technology platform, to offer customers a digital skincare solution that provides product recommendations and skincare advice based on the diagnostic analysis of more than 120 skin metrics. This new AI Skincare Advisor is expected to help consumers discover personalized beauty products that meet the needs of their unique skin type and concerns.
From a corporate perspective, the digital skin data collected will be a valuable asset for Oriflame’s product development teams as they work to build and improve on their product portfolio and forecast order fulfillment and planning needs.
“Personalization and innovation are always at the forefront of our company’s ideas and values to provide customers with high-quality and accurate recommendations for their skin and makeup needs,” said Marcus Fogel, Oriflame Vice President of Global Digital Services. “Additionally, the Digital Skin Advisor is a vital tool to enable our brand partners to drive consultative selling of a complex product in a professional way. This transformative partnership with Revieve merges skincare, beauty, and the latest retail innovation technology to best serve the next generation of beauty consumers.”
