Open SaaS ecommerce platform BigCommerce and InfoTrax Systems, a provider of commissions software and distributor tools for the direct sales channel, announced a global partnership that will deliver modern enterprise ecommerce capabilities to direct sellers.
The unique nature of the direct selling model requires not only ecommerce functionality, but also commissions and referrals tracking. Previously, clients of InfoTrax could track orders and referrals or use shopping cart technology that was built in-house. With this new partnership, direct sellers will now have access to this technology plus high-quality digital storefronts in one offering. The companies said they expect this new integration expect will take direct selling platforms to a next-level experience that is tailored to the industry’s best practices while adapting to customer demands and behaviors.
“InfoTrax recognized BigCommerce as the perfect partner for this space due to its platform approach to ecommerce, ability to connect via the API library to the InfoTrax Commission Engine, and the partner ecosystem to provide our clients with a truly integrated class-leading ecommerce experience,” said Sean Smith, InfoTrax Chief Executive Officer. “BigCommerce’s partner ecosystem also gives our direct selling clients access to already integrated partners that they would otherwise have to custom build into their previous shopping system. This solves a real need in the industry by combining the best in ecommerce together with the known experts in direct selling commissions.”