Direct selling companies are facing a platform decision that didn’t exist in the same form five years ago. The ecommerce options available today are more capable and more varied than at any previous point, and the consequences of choosing poorly—in either direction—are significant.

Open SaaS ecommerce platform BigCommerce and InfoTrax Systems, a provider of commissions software and distributor tools for the direct sales channel, announced a global partnership that will deliver modern enterprise ecommerce capabilities to direct sellers.