inCruises announced the launch of direct booking relationships with major cruise lines, including Carnival, Costa Cruises, MSC Cruises, Norwegian Cruise Line, Princess Cruises and Virgin Voyages. Customers booking with these lines will still place their reservations through inCruises’ booking engine, but these bookings will now connect directly with the cruise companies, instead of relying on a third-party to oversee logistics.
An executive from Norwegian Cruise Lines described the new partnership as an “exciting opportunity” and said inCruises’ ability to deliver first-time cruisers was a “tremendous asset” to Norwegian.
“inCruises is an innovative alternative distribution model for the cruise industry,” said Michael “Hutch” Hutchison, Co-Founder & Co-Chief Executive Officer of inGroup. “We deliver hundreds of thousands of passengers from untapped source markets at a time when new cruisers are essential to meet the projected industry growth that 72 new ships will bring by 2027. Our focus has always been on how we add value to the cruise industry, and direct partnerships with the cruise lines help us better meet their market needs and fulfill our brand promise to our members.”
