SeneGence has announced a new partnership with the Miss USA organization and will be the new official presenting sponsor of Miss USA and Miss Teen USA. The partnership was announced at the company’s annual event.
“Many years ago, I participated in a Miss USA event selling LipSense to their attendees,” said SeneGence Founder and CEO Joni Rogers-Kante. “At that time, I never would have believed that SeneGence would be a sponsor of the iconic Miss USA Pageant. Miss USA and SeneGence are two organizations that are deeply aligned with the advancement and empowerment of women, and we are delighted with this partnership.”
The partnership will include exclusivity for cosmetics, Miss USA and Miss Teen USA custom LipSense collection, giveaways and more. SeneGence will also have exclusive television coverage, which will feature SeneGence commercials, a backstage LipSense lounge, and SeneGence cosmetics used on contestants and talent.
The partnership experience can be followed with #SashesandSeneGence.