Herbalife Nutrition announced it has chosen Joe Miranda for the role of Chief Digital Officer.
Miranda has more than two decades of experience as a global technology executive in the media, financial and data analytics industries, and has worked with Fortune 500 companies to develop and execute enterprise digital strategies and build integrated, customer-centric digital programs across functions, business units and landscapes.
“The creation of this new position will allow the company to deliver exceptional digital experiences for our distributors, customers and employees,” said Frank Lamberti, executive vice president distributor and customer experience of Herbalife Nutrition. “Joe Miranda’s vast experience in enterprise digital transformation is the perfect background necessary to serve as our first Chief Digital Officer. In this role, Joe will work across 95 markets to devise and implement the company’s digital strategy.”