Archives for October 2018
Wouldn’t it be nice if that were the growth rate in the direct selling industry? Unfortunately, it’s the employee turnover rate. Being a direct selling company in a digital world dominated by Apple, Google, and Amazon is challenging enough. If you’re losing your top talent, how do you survive—let alone thrive—in the marketplace? To reduce […]
The stocks of the six publicly traded direct selling companies we follow that are listed in the U.S., Herbalife Nutrition (HLF), Medifast (MED), Nu Skin (NUS), Tupperware (TUP), USANA (USNA) and London-based Avon Products (AVP), on balance continued their strong run in the Q2. Through the first six months of the year, our proprietary Lane […]
We all know how Amazon has impacted competition on the product side of our business, and the emerging gig economy players that rely on independent contractors have brought even more disruption to the marketplace. What makes direct selling so attractive—our commitment to creating a more supportive world for independent contractors—is central to who we are […]
You know the old saying, “Give a man a fish and he’ll eat for a day; teach a man to fish and he’ll eat for a lifetime”? What if that message is actually wrong? Stay with me, friends. I promise you this isn’t blasphemy. You see, teaching a man to fish won’t feed him for a lifetime… […]
It’s only natural to tell the world through your marketing how great and unique your company and products and services are. That’s been the formula for as long as marketing has been around. But in today’s competitive landscape companies need to communicate clearly why their prospective customers and distributors need their products in their lives. […]
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