Archive for October 2018

USANA Supplement Awarded ConsumerLab Seal of Approval

USANA ConsumerLab

USANA’s Procosa® supplement, formulated to help maintain healthy cartilage and joints, recently received a seal of approval award from “Having our products tested and approved by companies like are vital in maintaining consumer trust,” said Dan Macuga, USANA’s chief communications and marketing officer. “USANA’s record of third-party approval on its supplements shows that we have always…

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Noevir U.S.A. to Donate Portion of Sales to Manaslu Foundation


Noevir U.S.A. is donating a portion of its skin care sales to help with conservation efforts in Nepal. Tokyo, Japan-based Noevir Co., Ltd., Noevir U.S.A.’s parent company, started the Noevir Green Charity as a fundraising project aimed at natural environment conservation and social contribution. The charity has made a total of 17 continuous donations to…

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Mary Kay Foundation Awards $1.2 Million in Cancer Research Grants

Mary Kay Foundation

The Mary Kay FoundationSM recently announced its 2018 cancer grant recipients. The Foundation awards grants annually to top research institutions in the US that are conducting innovative research to better understand cancers that affect women. Since 1996, the Foundation has awarded more than $28 million in grants to universities and medical centers around the country.…

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Immunotec Expands into Colombia

Immunotec Expands into Colombia

Six months after expanding into Guatemala, Immunotec has officially opened for business in Colombia. A grand opening event was recently held in the heart of Bogotá, Colombia’s capital city, attracting over 4,000 enthusiastic attendees. Immunotec CEO Mauricio Domenzain and Meredith Berkich, president of North America and Europe, attended the event. “We’re tremendously excited to bring…

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An Historic Day: Canada Is 2nd Country to Legalize Recreational Cannabis

Canada Legalize Recreational Cannabis

Canada’s legalization of recreational cannabis may likely put more pressure on the US to pass the Hemp Farming Act, which would help to grow the CBD market—thus allowing direct selling companies to sell cannabis products for both medical and recreational purposes. At the stroke of midnight, Canada became the second country in the world after Uruguay, and…

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Content Marketing: Curiosity Gaps, Firecracker Moments and More

content marketing

If you are looking to enhance your content marketing strategy, check out the key takeaways from the recently concluded Content Marketing World 2018. The annual event for content marketers included experts, professionals, influencers and innovators in the space converging to discuss trends, share strategies and present insights and ideas. Top takeaways included: Curiosity Gaps: Content marketers must earn…

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Herbalife Nutrition Launches Iced Coffee Product

Herbalife Iced Coffee

Herbalife Nutrition entered the $38 billion coffee industry yesterday the launch of a Mocha High Protein Iced Coffee. The company’s recent global breakfast survey of over 8,000 people revealed that in the U.S. specifically, more than 60 percent of consumers drink coffee daily. Younger coffee drinkers are driving the iced coffee category growth—in 2017, more than 50…

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Colin Shenoy Named Avon Vice President of IT Transformation

Colin Shenoy

Avon Products, Inc. recently announced the appointment of Colin Shenoy as vice president for IT Transformation, effective immediately. Shenoy will report to recently appointed Chief Digital and IT Officer Benedetto Conversano as part of the Digital and IT leadership team. His responsibilities will include designing and implementing a new digital and IT organization for Avon, executing a targeted strategy to transform the…

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Youngevity Gains Momentum from Entry into Cannabis Market

Youngevity Headquarters

Youngevity International is enjoying some major momentum since its entry into the cannabis market, and investors are taking notice. Shares of the Chula Vista, Calif.-based omni-direct lifestyle company were up 35.5 percent last Friday, the day after the online news organization CannabisNewsWire (CNW) featured the company prominently in an article on the rapid adoption of…

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Rapid Integration of Cannabidiol into Mainstream Wellness Products

CBD Oil Cannabidiol

Cannabidiol (CBD) is rapidly being integrated into myriad mainstream consumer wellness products around the globe. According to a new report by CannabisNewsWire: Global cannabis market expected to quadruple to over $63 billion by 2024 CBD oil market to grow at CAGR of 39.19 percent through 2021 CBD products exploding into a wide variety of product…

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