Archive for October 2018

What Does Entrepreneur’s Choice of Halloween Costume Reveal?

Halloween Costume

Today, approximately 180 million people in the US will celebrate Halloween, including millions of entrepreneurs. The National Retail Federation and other sources report that of those 180 million people, approximately 2.5 million adults will dress as vampires, 4 percent will dress as Donald Trump and 7.2 million as witches. With adults so engaged in Halloween,…

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Herbalife Q3 Net Sales Up 15%

Herbalife Nutrition Net Sales

Herbalife Nutrition Ltd. (NYSE: HLF) recently reported Q3 2018 net sales of $1.2 billion, an increase of 15 percent compared to Q3 2017. All regional net sales increased during the quarter, with the exception of South and Central America, Regionally, net sales were: Asia Pacific net sales were $274.3 million, an increase of 18.8 percent North…

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James Thompson Named New Avon Chief Beauty & Brand Officer

Avon Q1 2019

Avon Products, Inc. recently announced the appointment of as chief beauty and brand officer, effective November 1, 2018. Thompson joins Avon following a 24-year career at Diageo PLC, most recently serving as chief marketing and innovation officer for Diageo North America. At Avon, he will focus on leveraging the strength of Avon’s beauty marketing and innovation to create more agile category teams that will…

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CBD: Elixir for an Anxious Population?

CBD Drink

Talk of cannabidiol (CBD) seems to be everywhere nowadays, including in direct selling circles. It is being touted as a magical elixir in mainstream media. In January, actress Mandy Moore said she was experimenting with CBD oil to relieve the pain from wearing high heels. In July, music legend Willie Nelson introduced a line of…

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Natural Health Trends Q3 Revenue Up 17%

Natural Health Trends Down 3%

Natural Health Trends Corp. (NASDAQ: NHTC) today announced its financial results for the third quarter ended September 30, 2018. Total revenue of $47.0 million increased 17 percent compared to $40.1 million in the third quarter of 2017, and decreased 8 percent compared to $50.9 million in the second quarter of 2018. Revenue from the company’s Hong…

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Avon Introduces Personalized Beauty App

The digital tool, built in partnership with Techkon, will deliver diagnostics regardless of ethnicity, skin tone and type using a phone camera and a unique calibration card exclusively available to Avon Representatives. Avon Products, Inc. conducted research into how mathematical-based color theory could be used to predict an individual’s make-up shade and skin-care needs and worked…

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Build Trust Through Online Responsiveness

online marketing strategy

The goal of a direct selling company’s online marketing strategy is building trust through personal relationships with customers. The direct selling channel is based on the one-to-one interactions between independent consultants and customers. But what about the relationship between the company and the customer? What happens when negative comments appear online about a company’s products…

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CBD Symposium to Feature Youngevity CEO Steve Wallach


Youngevity CEO Steve Wallach will be a featured speaker at upcoming CBD Symposium, hosted by SUCCESS Partners and Direct Selling News. “Unquestionably, CBD has become the hottest topic in the direct-selling channel, and this event presents a prime opportunity for sharing information about CBD and how best to utilize the direct-selling business model in offering this…

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ORGANO Expands into South Africa


Vancouver, British Columbia-based ORGANO recently announced it has formally expanded into South Africa. The new market opened on Oct. 6. The company’s headquarters and logistics hub are located in Johannesburg. “Our opening in South Africa represents another achievement in expanding ORGANO throughout the African continent and is an important component of our strategic growth plan for the EMEA region,”…

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USANA Q3 Net Sales Up 13.4%; Tupperware Down 10%

Finance Financial Results Growth

USANA Health Sciences, Inc. (NYSE: USNA) and Tupperware (NYSE: TUP) have announced financial results for the third quarter of 2018. USANA USANA net sales were $296.8 million, compared with $261.8 million in the prior-year period, a 13.4 percent increase year-over-year. The company’s skin and personal care product category contributed approximately $9.5 million in incremental sales for the quarter. The company’s total…

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