Isagenix International recently announced plans to expand to South Korea, the direct selling industry’s third largest market. The Gilbert, Ariz.-based company, which has already received its MAC&CO membership and direct selling license for Korea, is preparing to start operations there in October.
“Korea is a terrific market that has interested us for quite some time, and we are eager to officially begin building a leading direct selling business in this outstanding market,” said Isagenix CEO Travis Ogden. “We expect a strong response as the Korean people learn how our scientifically backed solutions and world-class business opportunity can help them improve their nutrition, health, and overall wellness and prosperity.”
Hyunsoo “Steve” Kim, Isagenix regional general manager, South Korea, is leading the company’s efforts in Korea. Kim most recently served as vice president of Asia for a major direct selling company, where he led that company’s successful launch in Korea, beginning in 2012. Under his direction, that company achieved over US$400 million in cumulative sales in its first five years of operation and has been recognized among the top 10 direct selling companies in Korea for the past three years.
Isagenix was founded in 2002 and is currently in 17 markets internationally. In 2017, it achieved $958 million in sales.
