Since 2004 Direct Selling News has been dedicated to telling stories focused on relating the opportunities direct sellers provide to millions of independent business owners around the globe. So it seemed only fitting for DSN to further recognize the industry by compiling a comprehensive list, starting in 2010, of the top direct selling companies in the world.
The DSN Global 100 list offers a unique perspective on the global impact of the industry on economic and social realms. It provides a range of mutual learning not only for industry members but also for researchers, investors and—most important—those seeking opportunities within the industry.
In an effort to support transparency and verify authenticity, DSN implemented a new standard for the 2011 ranking, which we continued this year: the Revenue Certification Form (RCF). In addition to an updated profile, each company was asked to submit an RCF signed by the CEO and CFO or designated agent. Some privately-held companies choose not to participate in the Global 100 process, and therefore do not appear on this list. We encourage all companies to submit the required forms.
We thank all the companies that willingly participated in our survey as well as our dedicated team of researchers who helped us present to you the remarkable achievements of direct sellers around the globe.
The following contains the ranking for the 2013 DSN Global 100 (based on 2012 revenues), our annual list of the top revenue-generating direct selling companies in the world. The list is published in the June issue of Direct Selling News.
2013 Rank |
Company Name |
2012 Revenue |
Country |
| 1 | Alticor (Amway) | $11.3B | USA |
| 2 | Avon Products, Inc. | $10.7B | USA |
| 3 | Herbalife Ltd. | $4.1B | USA |
| 4 | Vorwerk Co. KG | $3.3B | Germany |
| 5 | Natura Cosmeticos SA | $3.2B | Brazil |
| 6 | Mary Kay Inc. | $3.1B | USA |
| 7 | Tupperware Brands Corp. | $2.6B | USA |
| 8 | Nu Skin Enterprises, Inc. | $2.2B | USA |
| 9 | Oriflame Cosmetics SA | $2.0B | Luxembourg |
| 10 | Belcorp Ltd. | $1.9B | Peru |
| 11 | Primerica Financial Services, Inc. | $1.2B | USA |
| 11 | Pola | $1.2B | Japan |
| 13 | Miki Corp. | $1.1B | Japan |
| 14 | Ambit Energy, L.P. | $930M | USA |
| 15 | Telecom Plus | $892M | UK |
| 16 | Stream Energy (Ignite) | $840M | USA |
| 17 | Yanbal International | $815M | Peru |
| 18 | Thirty-One Gifts LLC | $718M | USA |
| 19 | Shaklee Corp. | $650M | USA |
| 20 | USANA Health Sciences Inc. | $649M | USA |
| 21 | ViSalus (Blyth) | $624M | USA |
| 22 | ACN, Inc. | $582M | USA |
| 23 | Scentsy | $560M | USA |
| 24 | Hermes | $550M | Brazil |
| 25 | WIV Wein International AG | $539M | Germany |
| 26 | AmorePacific | $520M | South Korea |
| 27 | Market America Inc. | $505M | USA |
| 28 | The Pampered Chef Ltd. | $500M | USA |
| 29 | For Days Co. Ltd. | $445M | Japan |
| 30 | Southwestern | $427M | USA |
| 31 | PartyLite (Blyth) | $425M | USA |
| 32 | KK ASSURAN | $378M | Japan |
| 33 | Arbonne International LLC | $377M | USA |
| 34 | Nature’s Sunshine Products, Inc. | $368M | USA |
| 35 | LG Household & Health Care | $350M | South Korea |
| 36 | Isagenix International | $334M | USA |
| 37 | Faberlic | $330M | Russia |
| 38 | Neways, Inc. | $326M | USA |
| 38 | Noevir Holdings Co., Ltd. | $326M | Japan |
| 40 | Menard Japan Cosmetics | $319M | Japan |
| 41 | Eureka Forbes Ltd. | $318M | India |
| 42 | LR Health & Beauty Systems | $313M | Germany |
| 43 | Team National, Inc. | $301M | USA |
| 44 | Longrich (Jiangsu Longliqi) | $287M | China |
| 45 | 4Life Research L.C. | $268M | USA |
| 46 | Charle Corp. Ltd. | $258M | Japan |
| 47 | Advocare International L.P. | $255M | USA |
| 48 | PM-International | $249M | Germany |
| 49 | Ann Summers | $235M | UK |
| 50 | Naturally Plus | $233M | Japan |
| 51 | Team Beachbody | $218M | USA |
| 52 | Take Shape For Life (Medifast) | $216M | USA |
| 53 | JapanLife | $215M | Japan |
| 54 | K par K | $214M | France |
| 55 | Family Heritage Life | $202M | USA |
| 56 | CUTCO (Vector Marketing) | $200M | USA |
| 56 | Huis Clos | $200M | France |
| 56 | It Works! Global | $200M | USA |
| 59 | BearCere’Ju Co. Ltd. | $192M | Japan |
| 60 | Hillarys Blinds | $189M | UK |
| 61 | LifeVantage Corp. | $187M | USA |
| 62 | KOYOSHA | $186M | Japan |
| 63 | Viridian Energy* | $182M | USA |
| 64 | Mannatech, Inc. | $173M | USA |
| 65 | Elken | $172M | Malaysia |
| 66 | GNLD | $170M | USA |
| 66 | Organo Gold International | $170M | Canada |
| 68 | Enagic USA, Inc. | $165M | USA |
| 68 | North American Power | $165M | USA |
| 70 | Lux International | $163M | Switzerland |
| 71 | Hy Cite Enterprises, LLC | $159M | USA |
| 73 | Princess House, Inc. | $148M | USA |
| 74 | Zhulian Marketing | $145M | Malaysia |
| 75 | Sportron | $143M | USA |
| 75 | WorldVentures Holdings LLC | $143M | USA |
| 77 | Nikken Global Inc. | $133M | USA |
| 78 | Jeunesse Global | $126M | USA |
| 79 | Univera | $121M | USA |
| 80 | TriVita | $120M | USA |
| 81 | Vemma Nutrition Co. | $117M | USA |
| 82 | Zija International | $110M | USA |
| 83 | Rodan+Fields | $108M | USA |
| 84 | 5LINX Enterprises, Inc. | $104M | USA |
| 85 | Momentis | $103M | USA |
| 86 | The Longaberger Company | $100M | USA |
| 86 | Nerium International | $100M | USA |
| 88 | Akasuka | $98M | Japan |
| 89 | Creative Memories | $97M | USA |
| 90 | Tastefully Simple Inc. | $96M | USA |
| 91 | Vision International People Group | $95M | Cyprus |
| 92 | Ion Cosmetics | $93M | Japan |
| 93 | Chandeal Co. Ltd. | $86M | Japan |
| 94 | Nefful | $79M | Japan |
| 95 | Kleeneze, Ltd. | $76M | UK |
| 96 | Youngevity | $75M | USA |
| 97 | The Maira Co. Ltd. | $72M | Japan |
| 97 | Supreme Products | $72M | Japan |
| 99 | Nature Care | $71M | Japan |
| 100 | Reliv International | $69M | USA |
*The revenue figure reflected for Viridian excludes 43 days of revenue from Oct. 1 to Nov. 12, 2012.
NOTE: Our initial ranking included a company at No. 72 that requested withdrawal from the list at the time of the Global 100 announcement on April 3, 2013.
The following company submitted information after the requested deadline:
Better Way/Mistine, $460 million, Thailand
