Zinzino announced its official expansion into Turkey. This move is the culmination of years of preparation and discovery and is part of the company’s global expansion plan.
The company pointed to the 24% increase in retail sales volume generated by direct sellers in Turkey in the last two years as one of the deciding factors in this expansion, as well as the country’s efficient banking system and reliable internet and GSM infrastructure.
“In the face of very difficult times, offering hope is essential,” said Dag Bergheim, Zinzino Chief Executive Officer. “We want to open up new opportunities for the people of Turkey, and support those affected by the earthquake. With our launch in Turkey, we can humbly offer a platform for direct selling entrepreneurs looking to make a living in the wake of the staggering unemployment rates that have followed this devastating situation. Zinzino’ s robust and long-term business model with a sustainable, customer-centric approach will send our Turkish distributors well on their way to success in a market that has already favored direct sales for decades. Together we can create a brighter future.”