Curiously, many companies operate as though the differences between launching into European markets ends with language, when, in fact, each market within the EU should be treated as its own unique entity. Europe is not one monolithic market. US-based companies who view the EU as a homogeneous region tend to follow a similar, ineffective pattern that includes expanding all over Europe rather than focusing on major markets.

Zinzino announced its official expansion into Turkey. This move is the culmination of years of preparation and discovery and is part of the company’s global expansion plan.

Herbalife Ltd., a Los Angeles, California-based health and wellness company, has created its first-ever “China Growth and Impact Investment Fund” to stimulate the development of its business and accelerate growth in China as well as help address challenging public-policy issues such as the rise in obesity. Funds for this new initiative were granted to Herbalife Nutrition by governments in China as part of […]

Amway, the world’s largest direct selling company, has reported sales of $8.6 billion for the year ending Dec. 31, 2017. The Ada, Michigan-based company achieved sales gain in several key markets, including South Korea, Thailand, Russia and India. Total sales in the second half of 2017 grew by 3 percent, compared to same period of the […]