Reputation is defined as how people judge your overall quality of character and how you’re placed in public esteem or regard. In other words, it’s your good name. It is vitally important that you think strategically about everything, including your reputation.
I’ve noticed for years that certain people attract others, almost as if with a magnet. I’ve dissected that, and my colleague Daniel Marold and I have been studying what causes it to happen. Over the last year, we’ve put together a new book called Vibe: Energy = RESULTS Faster.
Vibe is the energy emitted by a person or an organization, and we’ve determined that the greater your vibe, the better your results. We’ve entitled this article “Your Vibe Attracts Your Tribe,” and we’re going to give you the “what” and the “how” to bring that to life.
The “what” is that having a great reputation—and attracting great people—at the highest level requires that you emit a great vibe, both as a leader and as an organization. You want to be strategic about your vibe so when people research you, your team, or your organization, the attraction is magnetic. As an executive, you want to attract members of your corporate team as well as field team members.
“The way to gain a great reputation is to endeavor to be what you desire to appear.”— Socrates
It’s really about more than who you attract. It’s also about “how” you inspire others as well as what they retain. As we all know, those are the three miraculous elements of the direct-selling multilevel-marketing business: attract, retain, and inspire.
Now let’s go to the how. There are five opportunities to enhance your vibe, keep your reputation at its highest level, and attract the right people, and I’ve listed five steps associated with each opportunity.
Five Opportunities to Enhance Your Vibe
- Word of mouth. What are people saying about you and your organization?
- Web search. When people search for you on the web, what are they finding?
- Your website(s). Are they up to date, and are they designed to attract the right people?
- Your training tools. Are they updated, and do they have vibe?
- Social media (such as Facebook, Instagram, LinkedIn, Twitter, and YouTube). How do you convey your vibe across these media?
Five Steps to Maximize Each Opportunity
Step 1: Select an element.
Step 2: Assess it and determine where you are and where you want to be.
Step 3: Assign a lead person (generally from the marketing department or perhaps a person in the field.)
Step 4: Define specific actions for anything in the assessment you don’t like so you can tweak it and raise it to the next level.
Step 5: Manage it so you can keep it up, measure it, and continue tweaking it in order to keep your vibe at its highest level.
I’m suggesting that you apply each of these steps to each opportunity. Here’s what I mean:
- You select the first one, word of mouth.
- You assess it. What are people saying about you?
- Determine who the lead person is on your team who should be in charge of word of mouth. Let’s say it’s the IDC—the independent counsel from the field—who is the lead person to handle word of mouth. Or it could be someone internally who works in your marketing department who would team up with someone in the field.
- Then define specific actions we want to take to improve it. Be strategic.
- Then you go about managing it. Every so often, you might take some surveys to see how word of mouth is working for you.
Now follow each of the five steps for the other four elements. The last step, managing, may involve these actions:
- For web search, you might have someone in your organization constantly be doing web searches to see what comes up.
- For your website, you might take a good look to see if it’s outdated or whether it conveys your vibe.
- For your training tools, you might look at what’s being put out by other companies and see if they may be a fit for today’s situation. An obsolete training tool could certainly affect your reputation.
- And of course, social media in today’s world is one scenario where you have to be constantly and consistently updating.
What kind of vibe do you have? How is it affecting your reputation? And is it attracting the kind of tribe you want?
From the July 2021 issue of Direct Selling News magazine.
TONY JEARY—THE RESULTS GUY™—IS A PROLIFIC AUTHOR AND A STRATEGIST. HIS ORGANIZATION, TJI, FACILITATES POWERFUL MEETINGS, KEYNOTE EVENTS AND COACHES HIGH PERFORMERS TO ACCELERATE THEIR RESULTS.