Tupperware announced this week that it has plans to enter new categories outside of kitchenware, as well as new channels. Although the company did not disclose any immediate expansions within its product portfolio or business model, it did reveal plans to open a strategic global sourcing center in Singapore, which the company said will allow for optimization of its supply chain and, ultimately, support its growth objectives.
Currently, Tupperware has 11 manufacturing facilities around the world, but this expansion will provide more diversification in its supplier base and extend the company’s access to sustainable materials.
“We have plans to expand beyond the kitchen and take Tupperware into more categories and channels than ever before to meet today’s growing consumer demand,” said Sandra Harris, Chief Operations Officer and Chief Financial Officer at Tupperware Brands. “Singapore will play a critical role in the strategic growth of our iconic brand and emerging sub brands. We have had a corporate presence in Singapore for many years and we look forward to growing our presence in what many see as a global center for business, innovation and talent.”
To lead this new effort and ensure regulatory compliance, quality and safety, will be Jakob Rojens, who will serve as Managing Director for Tupperware’s Singapore Sourcing and Supply Chain Center.
“Tupperware’s decision to base its global sourcing hub in Singapore reaffirms our position as a critical node in global supply chains, and a hub for businesses to innovate for a portfolio of brands,” said Pin Fen Fong, Vice President and Head, Consumer, EDB. “Tupperware will be able to tap [into] the strong supply chain, research and creative talent base in Singapore to expand its footprint in Asia and globally. The sourcing team will also play a vital role in facilitating Tupperware’s move to adopting sustainable materials, which is aligned with consumers’ evolving preferences and Singapore’s sustainability goals.”