Tupperware launched four new stores in metro cities of India, including Kolkata, Chennai, Hyderabad and Thane. This launch is part of the brand’s aggressive expansion in the country, as Tupperware’s retail presence in India has grown to include 91 stores in 56 cities in less than two years.
“Tupperware offers products that are experiential in nature,” said Deepak Chhabra, Managing Director, Tupperware India. “While our consumers trust us completely for the quality, they wish to touch and feel the product and review a diverse range of magical product categories, so they understand the functionality better and embrace its innovative design that exudes a sense of joy. This can best be done in a brick-and-mortar medium of retail sales and we are complimenting this experience with digital assistance and enhancements.”
The new stores will showcase the brand’s kitchenware storage and solutions, like “Prep n Cook,” the most in-demand product category in India for in-person sales.
“Owing to the strength and positivity of our brand, and much love and loyalty of our consumers, we have been sailing through the challenging COVID-19 situation and intend to remain strong going forward,” Chhabra said. “In the past months, our stores across metro and non-metro cities have been received with an immense amount of love. And Tupperware will continue to lift the spirits through newer innovations to nurture a better future for our families, communities, and our environment every day. I am glad that we will now be accessible for our larger set of consumers across these cities, and people will have the opportunity to experience and buy our wide range of products at these stores. We are confident that we will be able to penetrate much deeper across markets in times to come.”
Tupperware plans to double its brick and mortar footprint in the country, with a goal of 180 stores by the end of 2021.