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The Digital Momentum Index quarterly rankings are in!

BY DSN Staff Writer | July 15, 2021 | read / Daily News

Comparing Q2 to Q1, the industry overall saw modest growth in Instagram followers and engagement while the same stats for Facebook experienced a slight decline, not altogether unexpected. The 100+ portfolio of Direct Selling companies also saw an impressive web traffic quarter-over-quarter improvement of +20 percent.

Regarding Facebook, the group averages for fan growth and engagement were 0.7 percent and -7.5 percent respectively, while Instagram fared better at +3.7 percent follower growth and +3.0 percent engagement per post. Overall, Q2 was a modest improvement from Q1, assumingly due to the general reopening of the economy and social engagements though somewhat depressed as we entered the summer months. We expect some decent uptick in activity as we exit summer and the kids return to school, allowing distributors more time and energy for increased activity.

It is worth noting that in the new format, totals and averages are ranked on a quarterly basis, smoothing out some of the previous volatility the index was experiencing. For follower and fan count, this simply means comparing the counts at the end of Q2 to those at the end of Q1. For engagement metrics, we measure the average for the whole quarter, a shift benefits from consistent, regular postings and continuous fan/follow engagement. Similarly, we calculate the average web traffic throughout the month. While admittedly there is some seasonality in direct selling, the rankings are relative, and so companies either capitalizing the best on good quarters to retaining the most during slower quarters will find themselves on top.

Domestic Momentum Rankings:

  1. Modere
  2. Xyngular
  3. Seint
  4. Scentsy
  5. Forever Living
  6. Color Street
  7. Red Aspen
  8. eXp Realty
  9. Jafra
  10. Scout & Cellar
  11. TLC
  12. Partylite
  13. Shaklee
  14. Immunotec
  15. Amway
  16. Zilis
  17. Jeunesse Global
  18. RevitalU
  19. Beautycounter
  20. Le-Vel
  21. Naturally Plus
  22. Chalk Couture
  23. Epicure
  24. Zurvita
  25. Monat Global
  26. Melaleuca
  27. Pure Romance
  28. Sunrider
  29. Tupperware
  30. Nu Skin
  31. World Financial Group
  32. Prüvit
  33. Plexus
  34. ARIIX
  35. Live PURE
  36. Neolife
  37. MyDailyChoice
  38. Valentus
  39. doTERRA
  40. BHIP Global
  41. 4Life
  42. Mary Kay
  43. Princess House
  44. ASEA Global
  45. Neora
  46. Reliv
  47. Norwex
  48. Young Living
  49. Seacret
  50. IM Markets Academy

International Momentum Rankings

  1. Farmasi
  2. PM-International
  3. Tiens
  4. Faberlic
  5. Pola
  6. Natura
  7. Vestige
  8. Giffarine
  9. Zinzino
  10. Oriflame
  11. Yanbal
  12. The Body Shop
  13. Lyconet
  14. Omnitrition
  15. Infinitus
  16. MWR Life
  17. Avon UK
  18. Coway
  19. Mary Kay International Pages
  20. Belcorp

Please note that Transformation Capital is now Direct Selling Capital Advisors (DSCA) in a rebranding which more accurately reflects the mission and purpose. For more details and past lists see our Digital Momentum Index archive.

Posted in Daily News and tagged Digital Momentumn Index.
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