Comparing Q2 to Q1, the industry overall saw modest growth in Instagram followers and engagement while the same stats for Facebook experienced a slight decline, not altogether unexpected. The 100+ portfolio of Direct Selling companies also saw an impressive web traffic quarter-over-quarter improvement of +20 percent.
Regarding Facebook, the group averages for fan growth and engagement were 0.7 percent and -7.5 percent respectively, while Instagram fared better at +3.7 percent follower growth and +3.0 percent engagement per post. Overall, Q2 was a modest improvement from Q1, assumingly due to the general reopening of the economy and social engagements though somewhat depressed as we entered the summer months. We expect some decent uptick in activity as we exit summer and the kids return to school, allowing distributors more time and energy for increased activity.
It is worth noting that in the new format, totals and averages are ranked on a quarterly basis, smoothing out some of the previous volatility the index was experiencing. For follower and fan count, this simply means comparing the counts at the end of Q2 to those at the end of Q1. For engagement metrics, we measure the average for the whole quarter, a shift benefits from consistent, regular postings and continuous fan/follow engagement. Similarly, we calculate the average web traffic throughout the month. While admittedly there is some seasonality in direct selling, the rankings are relative, and so companies either capitalizing the best on good quarters to retaining the most during slower quarters will find themselves on top.
Domestic Momentum Rankings:
- Modere
- Xyngular
- Seint
- Scentsy
- Forever Living
- Color Street
- Red Aspen
- eXp Realty
- Jafra
- Scout & Cellar
- TLC
- Partylite
- Shaklee
- Immunotec
- Amway
- Zilis
- Jeunesse Global
- RevitalU
- Beautycounter
- Le-Vel
- Naturally Plus
- Chalk Couture
- Epicure
- Zurvita
- Monat Global
- Melaleuca
- Pure Romance
- Sunrider
- Tupperware
- Nu Skin
- World Financial Group
- Prüvit
- Plexus
- ARIIX
- Live PURE
- Neolife
- MyDailyChoice
- Valentus
- doTERRA
- BHIP Global
- 4Life
- Mary Kay
- Princess House
- ASEA Global
- Neora
- Reliv
- Norwex
- Young Living
- Seacret
- IM Markets Academy
International Momentum Rankings
- Farmasi
- PM-International
- Tiens
- Faberlic
- Pola
- Natura
- Vestige
- Giffarine
- Zinzino
- Oriflame
- Yanbal
- The Body Shop
- Lyconet
- Omnitrition
- Infinitus
- MWR Life
- Avon UK
- Coway
- Mary Kay International Pages
- Belcorp
Please note that Transformation Capital is now Direct Selling Capital Advisors (DSCA) in a rebranding which more accurately reflects the mission and purpose. For more details and past lists see our Digital Momentum Index archive.
