2021 was a landmark year for direct selling on many fronts. This post is the second in a series of articles looking back on 2021 and looking ahead to 2022.
Several prominent companies are celebrating milestone anniversaries in 2022. Their continued success is a testament to the long-term viability and overall health of the channel.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Kristi Hubbard, Younique’s president since July 2020, has been appointed chief executive officer, a transition envisioned at the time she joined the company. Derek Maxfield, Younique’s founder, will continue to set the strategic vision for the company as chairman of the Board of Directors and executive director. As CEO, Hubbard will lead the operations of the company […]
Direct sales companies are taking market share from Revlon—Learn how COVID-19 has impacted the makeup industry. The COVID-19 pandemic has had a significant impact on several different industries. The makeup industry is one of many impacted, and it is causing some of the biggest brands to change their strategies. While Revlon has struggled and is […]
Kristi Hubbard has been appointed president of Younique, effective July 13, 2020. Hubbard will assume the chief executive officer role after a period of transition, during which Derek Maxfield, the company’s co-founder and chief executive officer, will continue to lead the business. Upon her appointment to the CEO position, Maxfield will become executive chairman, where he will continue […]
Younique announced that its YOU·OLOGY Serum was named editor’s pick by SHAPE magazine. The customizable serum is part of Younique’s YOU·OLOGY skin care line, which includes a cleanser, day moisturizer and night cream, offering up to 40,000 possible combinations to expertly tailor a daily skin care regimen to a diverse set of needs. “Younique allows […]
Younique announced that its YOU·OLOGY Serum was named editor’s pick by SHAPE magazine. The customizable serum is part of Younique’s YOU·OLOGY skin care line, which includes a cleanser, day moisturizer and night cream, offering up to 40,000 possible combinations to expertly tailor a daily skin care regimen to a diverse set of needs. “Younique allows […]
Tips for improving the front-end user experience—and other best practices from our gig economy competitors. At the 2019 Direct Selling Association (DSA) Annual Meeting during the Growth & Outlook Breakout Workshop, a DSA Research committee member said, “A startling statistic for our industry is that it takes a customer an average of 13 clicks to […]
Coty and Younique announced a mutual decision to terminate their partnership. Coty Inc. acquired 60 percent of the fast-growing beauty brand in 2017 for approximately $600 million in cash. According to a statement released from Coty, given the different nature of the companies’ business models and the need for a strong and specific focus to […]
Younique recently launched the Younique Beauty Guide, the brand’s first try-on tool that bridges the gap between an online and on-site shopping experience. The tool utilizes state-of-the-art facial analysis to allow the user to virtually try on cosmetic products before they purchase. The technology will transform the way Younique Presenters and consumers interact with the brand’s […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]