Color Street announced an expansion to its omnichannel approach with the launch of Color Street TikTok Shop. Color Street was founded in 2017, introducing a new beauty category to the market with its real nail polish strips. With the addition of Color Street TikTok Shop, the brand will now actively engage new partners and a […]

After its US launch in September 2023, TikTok Shop has become a significant competitor in the social commerce space. Momentum has been slow to build; only 11% of US households report making a purchase through TikTok. But those sales equate to a 7.7% share of the total social shopping Gross Merchandise Value.