Color Street announced an expansion to its omnichannel approach with the launch of Color Street TikTok Shop.
Color Street was founded in 2017, introducing a new beauty category to the market with its real nail polish strips. With the addition of Color Street TikTok Shop, the brand will now actively engage new partners and a dynamic community of content creators who will showcase the Color Street product to a new customer segment eager to stay up-to-date with beauty trends.
“Launching an official presence on TikTok Shop is a key step in our continued omnichannel journey. Our goal is to best meet today’s consumers where they are and create demand to support the overall business and Stylist community,” said Fa Park, Color Street Founder and Chief Executive Officer. “Our Color Street Stylists remain the independent sales force at the core of the go-to-market strategy, and these omnichannel expansions support them in our mission to drive greater brand awareness.”
