With the benefit of time and distance, 2020 sales numbers and some hindsight, these industry leaders take a short, retrospective look inside their companies during a year like no other. In so doing, they help the direct selling industry re-think crises while telling the stories of how their teams met disruptive challenges and leveraged 2020’s new business reality to create a renewal that re-energized their field organizations and helped solidify their growth trajectories for 2021 and beyond.

Nature’s Sunshine received six Stevie Awards at the 19th Annual American Business Awards. Included in this recognition are: Gold Awards for Website Achievement and Achievement in Management – Health Products and Services Silver Awards Brand Renovation of the Year and Achievement in Organization Recovery Bronze Awards for Most Valuable Corporate (Pandemic) Response and Customer Service Team […]

With a worldwide listening tour, think-tank sessions and executive committee analysis behind them, Nature’s Sunshine embarked on a fast-track relaunch in 2019. By spring, CEO Terrence Moorehead says a new five-point global strategy was taking shape, and they spent the closing quarters that year filling in details.

Nature’s Sunshine Products, Inc. announced its fourth quarter and full-year results for 2020. Fourth quarter net sales for the company increased 11%, reaching a record $101.7 million. Net sales for the full year increased 6% and set a new company record as well, equaling $385.2 million, compared to $362.2 million in the previous year. Adjusted […]

Nature’s Sunshine Products, Inc. reported net sales of $100.3 million for the third quarter ended September 30, 2020. The $100.3 million represented an increase of 13 percent from $88.5 million in 2019. “Strong consumer demand and new product launches accelerated our momentum in the U.S. and China, while COVID-19-related restrictions eased in Korea and Latin […]

Nature’s Sunshine Products announced the launch of its revamped business model, rolling out immediately. “It’s been nearly 50 years since our founding, and we’ve made the strategic decision to completely relaunch our company this fall,” said Terrence Moorehead CEO, Nature’s Sunshine. “We are officially rolling out our new branding, launching our new website and introducing […]

Nature’s Sunshine Products, Inc. reported net sales of $87.3 million for the second quarter ended June 30, 2020, compared to $90.7 million in Q2 2019. According to the company, the net sales decrease of 3.8 percent was attributable primarily to the effects of COVID-19-related market closures in South Korea and Latin America. Net sales were […]

Nature’s Sunshine Products, Inc. has appointed Heidi Wissmiller to its Board of Directors effective August 1, 2020. Wissmiller will also serve on the company’s Audit and Risk Management Committees. Nature’s Sunshine’s Board will now consist of nine directors with eight serving as independent directors. Wissmiller brings over 25 years of senior management experience for notable […]

Nature’s Sunshine Products, Inc. reported net sales of $95.9 million for Q1 2020, an increase of 5.1 percent compared to $91.3 million in Q1 2019. “We are extremely proud and appreciative of the entire Nature’s Sunshine’ global team for adapting, navigating and delivering on our mission of supporting the health and wellness of our consumers […]

Kristine F. Hughes, co-founder and board member of Nature’s Sunshine Products, passed away peacefully on February 23 at the age of 81, the company announced. “Loved by her immediate family and her vast Nature’s Sunshine family, Kristine will be dearly missed, and her legacy will continue to be felt across our business,” said Nature’s Sunshine […]

Kristine F. Hughes, co-founder and board member of Nature’s Sunshine Products, passed away peacefully on February 23 at the age of 81, the company announced. “Loved by her immediate family and her vast Nature’s Sunshine family, Kristine will be dearly missed, and her legacy will continue to be felt across our business,” said Nature’s Sunshine […]

Nature’s Sunshine Products, Inc. (NASDAQ: NATR) reported relatively consistent sales for the third quarter ended September 30, 2019 compared with the third quarter of 2018. Net sales of $88.5 million decreased 0.3 percent compared to $88.8 million in the third quarter of 2018. Regionally, net sales were (in thousands): Asia – $33,717, down 1.0% from […]