People turn to Facebook more than any other social media platform to inform their buying decisions, suggests a new survey from The Manifest, a business news and how-to website. This trend occurs even though anti-Facebook sentiment, such as the #DeleteFacebook movement, continues to gain momentum. Consumers are more likely to make a purchase from a brand they […]

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]

Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]

Founded: 1984 Headquarters: Provo, Utah Top Executive: CEO Ritch Wood 2016 Revenue: $2.208 billion Global 100 Ranking: 11 Products: Beauty and Wellness Nu Skin Enterprises, the skincare and wellness company founded by Blake Roney, Sandie Tillotson and Steve Lund in 1984, has been able to consistently rank among the upper echelon of direct selling companies in the world because it has […]