AdvoCare® sponsored a workout at the CrossFit® Mayhem Classic in Cookeville, Tenn., on Saturday with CrossFit Games Champion Rich Froning. “I’ve never felt more physically challenged in a workout than when I had the amazing opportunity to work out with Rich Froning at his CrossFit Mayhem gym last year,” said Patrick Wright, AdvoCare CEO. “AdvoCare…

Read More
recruiting message

Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and…

Read More
AdvoCare to Pay $150 Million

AdvoCare International today announced a revision of its business model from multi-level marketing to a direct-to-consumer and single-level marketing compensation plan. AdvoCare has been in confidential talks with the Federal Trade Commission about the AdvoCare business model and how AdvoCare compensates its Distributors. The planned change will impact Distributors who have participated in the multi-level…

Read More

AdvoCare International, L.P. has officially opened for business in Canada. The Plano, Texas-based health and wellness company launched its Canadian operations on September 5, bringing weight management and sports performance products and business opportunities to the Canadian market. “For over 25 years, AdvoCare Distributors have built champions across the United States with our incredible products…

Read More

Plano, Texas-based AdvoCare International today announced the addition of Brett Blake to the executive team as its new President of Global Sales and Strategic Planning. “Brett’s deep expertise in direct sales and entrepreneurship will propel AdvoCare to even greater heights,” said Brian Connolly, Chairman and CEO. “We are fortunate to have him join the AdvoCare…

Read More