Posts Tagged ‘Noah Westerlund’

Sampling A Competitive Advantage

Sampling

While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available…

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A Lifetime Of Change In One Decade

DSN Global 100

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or…

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A Season of Channel Evolution!

Global

The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would…

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Biz Opp Presentation Trends

Presentation Trends

What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head…

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Sampling Made Simple— Even Overseas

One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The…

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What You Focus On Grows

What You Focus On Grows

If you’re too spread out and trying to accomplish too many things, you’re setting yourself—and your team—up for a lot of frustration. If you were to ask 10 middle managers at your company what your organization’s top three priorities were, would all 10 give you the same answers? Or would those answers vary wildly? This…

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The Affordable Technology Trap

Low cost and fancy filters and features fool us into thinking everyone’s a professional designer. You’ve spent serious money for quality research and production teams. You’re sparing no expense to hire the best minds for your executive team. You pay big dollars for technology expertise. But your intern is shooting video at your national conference…

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