The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.
On February 22, in a live virtual broadcast, DSN hosted a one-day Tech Summit. The event offered presentations from industry leaders and technology experts, delivering valuable insight on the complex and rapidly evolving topic of technology, data security and enterprise resource planning. Presenters included: Michael A. Davis—CEO, InClaro Group, Inc. Heather Chastain—Founder and CEO, Bridgehead Collective […]
Some of the industry’s most powerful and esteemed leaders came together to share their proven business strategies and cast vision for the future of the channel.
How mobile platform technology is improving sales performance and streamlining the digital experience. Finding new ways to connect with customers has been the key to success for companies in the midst of an isolating pandemic. The lack of foot traffic in stores and in-person gatherings has been crushing for many industry categories. Still, those who […]
While direct sellers have long known the value of try before you buy, technology is creating opportunities to maximize results. In January, news outlets reported that Amazon was quietly piloting a new ad strategy: free samples based on shoppers’ online activity. The pilot is separate from the Prime Sample Program, a paid subscription service available […]
Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]
The direct selling channel has been working overtime the past few years to meet changing customer and market expectations without losing sight of what makes it unique. The Amazon Effect not only has posed challenges from a retail market and customer experience perspective, but what caught so many off guard was that some distributors would […]
What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]
One of the biggest ongoing challenges—for both direct selling companies and their Distributors—is effective, efficient sampling. When sending samples becomes complicated, costly or time-intensive, Distributors simply don’t do it. Distributors who don’t send product samples struggle to build a customer base; struggle to make money; and struggle to commit to the company. Right From The […]
If you’re too spread out and trying to accomplish too many things, you’re setting yourself—and your team—up for a lot of frustration. If you were to ask 10 middle managers at your company what your organization’s top three priorities were, would all 10 give you the same answers? Or would those answers vary wildly? This […]
Low cost and fancy filters and features fool us into thinking everyone’s a professional designer. You’ve spent serious money for quality research and production teams. You’re sparing no expense to hire the best minds for your executive team. You pay big dollars for technology expertise. But your intern is shooting video at your national conference […]